HOW DEUCE CAME TO LIFE
In the wide world of athletics & trend there are many different interpretations of the word Deuce. Deuce represents the #2 and is worn on the uniforms of some of the greatest athletes across the sports world. In tennis, Deuce is a situation, as a score of 40–40 in a game or 5–5 in a match, in which a player must score two successive points to win the game or two successive games to win the set. In the urban, hip hop world, some people hold two fingers in the air as a peace sign and refer that as "throwing a Deuce". At Deuce Brand we have captured our own interpretation. To us, Deuce symbolizes the #2 and the struggle that must be overcome in athletics, but more importantly life to become #1. At some point, whether it may be athletics, work or everyday living we have all been considered number 2, an Underdog! Deuce Brand represents the Underdog mentality. When you wear Deuce Brand, it is a reminder to believe in yourself, your team, your family, and to always have that come from behind and WIN type of attitude! So if your teammates or fans call you Deuce, if you are trying to win a Tennis match or throwing a Deuce to say peace, remember when you wear Deuce Brand you represent a new breed of #1!
DEUCE BRAND STYLE
Deuce® is a company that is based on making products that help athletes look good and play good. Founded in 2009 and launched in 2010 with a goal to create functional lifestyle athletic gear with a focus on wrist wear. We have taken one simple idea of creating a functional wrist band that can be worn from your board to the court. Our staple products are our two silicone sports watches: The Original and the G2. Deuce® Sport Watches are fashionable, light weight, water resistant and customizable. We are partners with the NBA, NCAA and are worn on the wrists of athletes across the globe. Deuce® is not in business to be a watch company, but we are in business to create one of the only companies around the world that can incorporate main stream sport with action sport. We stay true to the Southern California lifestyle while representing the #2, but striving everyday to be #1.
Look Good. Play Good. Wear DEUCE