Kyrie Irving has helped the Boston Celtics make the NBA take notice of their red hot start to the 2017-2018 season by starting out a leagues best 14-2 record. Kyrie has a new start with Boston, but is continuing some of his old habits....wearing Deuce Brand on and off the court. He is currently wearing the newest Deuce product, Deuce 2.0! This band has been customized for Kyrie with specific logos and motivational sayings around the band, "Fear Is Not Real" and "Underdog Mentality" on the inside of the band. Stay tuned for new custom bands that Deuce Brand is designing for Kyrie that he will be wearing in upcoming games!