Brand 94

Train Smarter — Play Better

There are 94 feet between where you are today and the player you're working to become.

Brand 94 is the basketball training ecosystem developed by Coach Phil Handy — 3x NBA Champion and founder of 94 Feet of Game. Built on more than 20 years of player development and the same philosophy behind Be Your Own GOAT™, every ball in the lineup serves a purpose: the Small Ball for control and hand speed, the Med Ball for strength, the Big Ball for shooting mechanics, and the Indoor Game Ball for game day.

No gimmicks. No shortcuts. Just the work.

Four balls. One system. 94 feet of development.