Train Smarter - Play Better

There are 94 feet between where you are today and the player you're working to become.

Brand 94 is the basketball training ecosystem developed by Coach Phil Handy — 3x NBA Champion and founder of 94 Feet of Game. After more than 20 years of developing players at every level of the game, Phil has built a system rooted in the same philosophy that inspired the Be Your Own GOAT™ movement: intentional work, daily discipline, and continuous growth.

Designed to help players develop the right way, Brand 94 delivers purpose-built training tools backed by real on-court experience and proven player development principles.

No gimmicks. No shortcuts. Just the work.

Every ball in the Brand 94 lineup serves a purpose. Each is engineered to challenge a specific aspect of your game, helping build the habits, feel, and muscle memory that translate when it matters most. So when it's time to perform in a real game, your hands, eyes, and instincts are already prepared.

Because greatness isn't built overnight. It's built one rep, one drill, and one possession at a time.

Brand 94 Basketball Training Products

Small Ball

Precision training in its purest form. The Small Ball builds quicker handles, tighter control, and faster hand speed. Smaller target. Smaller margin for error. Sharper skills.

Med Ball

Added weight. Added resistance. The Med Ball develops strength and control, forcing your hands and forearms to work harder — so a regulation ball feels lighter, and your handle gets stronger.

Big Ball

Oversized on purpose. The Big Ball challenges your hand placement and mechanics to improve shooting form, touch, and coordination. Master the big one, and the real one feels automatic.

Indoor Game Ball

Where the training pays off. A premium high-performance basketball crafted with Japanese leather for elite feel and game-ready control. Built for the moments that count.

Four balls. One system. 94 feet of development.

This isn't about looking good in a workout video. It's about building skills that hold up under pressure — when the defense is real and the game is on the line.

Brand 94 represents:

• Reps when nobody's watching
• Details when others skip them
• Discipline over hype
• Development done the right way

It's built for the hooper grinding before school. The player fighting for minutes. The trainer who refuses to cut corners. The competitor who wants their work to show up in the game.

You don't have to chase anyone else's greatness. Be Your Own GOAT — and put in the work to back it up.

Train Smarter - Play Better

Brand 94 is coming June 27, 2026

Mark the date. Get your reps in.